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Some Ideas on How Influencer Marketing Works In today’s high technology world, we are interacting through different social platforms every day that marketing of products or services has never been more competitive and challenging. The outcome of the modernization of our era lead to several marketing strategies one of which is influencer marketing. In this kind of marketing strategy, the message of the brand is promoted through a person hired as the influencer and not a group of consumers. The people who would become the influencers are considered as influential people that consumers would look for opinions or advice, and they are the bloggers, content writers, journalists, creative people and others. Content marketing and social media marketing are considered as the two major types of influencer marketing. Traditional advertisements are becoming a second method where consumers would react to compared to the social media and this is because consumers are more exposed to the higher forms of communication technology today. The basis of influencer marketing is where the products or services are written about by the influencer in his or her own personal and social channels. Because of this, consumers nowadays would have the tendency to believe the opinions or advice of the influencers rather than what media is advertising.
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Marketing relies heavily on the factors of trust and honesty of which influencer marketing is focusing in, and with misinformation that traditional media sometimes project, consumers would interact more with the products or services that influencers would endorse.
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Influencer marketing nowadays can be fairly seen as having a higher standard compared to traditional advertisements and this is because this kind of marketing focuses on building relations and creating positive image on a brand or service, and true enough, consumers are looking up to these influencers for guidance in making a decision on what and where to purchase. Influencer marketing further provides a better description with interactive messaging platform that is much simpler and makes market grows faster. Today, instead of looking at the manufacturers like in the past, consumers would now refer to each other and their favourite celebrities who are endorsing the product or service. Through influencer marketing, a flood of new waterworks for brands to connect to the market are opened on a larger scale through its organic marketing method that can be termed as the new age word of mouth. Thousands and more of consumers can view a message through their social connections, and this is where influencer marketing has a solid foundation in a business. The role of the influencers start when he or she is given updates on the details of the products or services that they are dealing with and they are trusted to slowly inform and send the message to the consumers over several days or weeks.