One of the marketing advancements that is gaining grounds is social media marketing. This marketing style takes advantage of the internet to promote products and services.The people’s fascination and involvement with social media has made it the perfect tool to get people to notice the new products being sold and services being offered.Social Networking sites are now not just for updating family members and friends about what’s going on in a person’s life. It is not just for communication. Today it is also for advertising.Advantages of Using Social Media MarketingSocial media marketing offers has several edges over traditional marketing strategy. Its first edge is that the internet has taken over people’s lives. Almost everything that people do is done through the internet – communication, education, commerce, and socializing.The internet created a virtual world, a different realm where people are spending more and more time each day. It created a virtual society that has several virtual communities called the social media. These social networks are rife with marketing opportunities, opportunities that are just waiting to be explored and taken advantage of.Social media marketing does not require a huge budget. One of the considerations of a company, especially a starting one with just little capital, is the budget. Using social media marketing there is virtually no additional money that needs to be shelled out.What are just needed are a bit of skills and a whole lot of creativity. To capture a market, the interest of that particular market would just have to be piqued for it to subscribe to the product and service that is being sold.There is not a lot of fuss needed in social media marketing.What is just needed is to put up a social network accounts or several social network accounts and run it. No need to do costly production, no need to undergo lengthy strategic planning, no need to prepare kits and materials, and there is no need to deal with several people. The job can be done by a single person, who could be the owner or an employee.For the ecologically concerned people, social media networking is the best way to market a product. Number one it does not use a single paper. This means less garbage and would lessen the demand for paper, which would also translate to the reduction in the cutting of trees. Less tree cutting equals more oxygen and more oxygen means healthy ozone. That is why eco-minded people will be into social networking.Making the ShiftMaking the shift from one paradigm to another is not easy. It is also with using social networking as a marketing tool. For people who are used to using traditional means, shifting to social media marketing would be challenging.However, it is a very effective tool for marketing. It is also cost effective. Small business enterprises and micro business enterprises would have more advantage in using social media networking.